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With its latest creations, Rolex demonstrates its perpetual pursuit of
An ever-present challenge manifested in the brand’s ambition to perfect every
component, question every method, and master every aspect of watchmaking
expertise. The watches unveiled illustrate a desire to reinvent while preserving a
sense of continuity, to innovate while being mindful of tradition, and to leverage
technology in daring to create. It is through such efforts – bolstered by the
‘superlative’ vision that permeates the entire creation process down to the finest
detail – that exemplary timepieces are formed, and prevail. Watches that, with time,
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